Client: Museum of Greek gastronomy
Date: March – September 2015
Our role: PR & Media Communication
The subject of food has become a dominant preposition within the realm of social media. Sharing images of everyday’s food preparation as well as its aestheticezed presentation have become such a commonality that it would be accurate to talk about a global everyday practice.
Key concept of this exhibition is that contemporary culture could be read through the reflection that food and its surrounding practices shed upon it. The strong relationships between dietary habits and culture from the prehistoric times up until today highlight the fact that food and its practices are among culture’s most important features. From the point of ‘accidental condition’, to the ancient Greek symposium, to the subjective morality and immorality of the Middle Ages, food eventually became ideology with the industrial revolution, artistic practice within the 80’s, to nowadays merge into technology, advertisement and t.v. shows.
The exhibition brings together works made by 12 contemporary artists who through their artistic practice explore through the tool “food” the characteristics of our contemporary civilization. Within the framework of this cultural condition, they had to work with concepts such as meal, raw material, ingredient, etiquette , etc., and eventually produce a work of art, a commercial object that is going to be sold at the museum’s shop and a recipe, for the museum restaurant’s menu. With this triptych the artists answer to the question: “What do we propose, what do we produce and do we actually consume what we produce?”, a question relevant to all of us within our contemporary world.
Katerina Velliou, Yiannis Grigoriadis, George Gyparakis, Theodoros Zafeiropoulos / Katerina Zafeiropoulou, Costas Ioannidis, Yannis Kapellos, Dora Kirgia, a whale’s arhitect, Apostolos Ntelakos, Dimitris Foutris, Heleni Chassalevri, Alexandros Psychoulis
Curator: Lina Mantikou
Opening: Monday, March 30th 2015, 21.00 – 23.00
Museum of Greek Gastronomy
Ag. Dimitriou 13, Psirri, Athens
Exhibition Duration: 03/30/2015 – 09/30/2015
Opening hours: Tues – Sun, 10:00 – 23.00